EVERY GOOD STORY 
NEEDS AN ARC

DEVELOP A COMPREHENSIVE STRATEGY ​

In order to create an effective campaign, VIP signature event, community celebration(s), virtual event(s), or in-person regional event(s) that not only inspire increased philanthropic engagement, but also steward the current base of alumni, friends and fans, the ARCC starts every event project by listening, learning, and exploring the possibilities. The team will get to know the current state of an organization or institution through messaging and collateral, cases for support, project and program information, campaign theme and brand voice, and an on-site or virtual kickoff meeting with the key stakeholders and project team.

During Phase One, the ARCC may hold focus groups with key voices from the institution--alumni, patients, donors, fans, friends, and other key constituents. These discussions will provide diverse perspectives on the institution's personality, values, and icons. This deep dive into the culture will also be informed by existing campaign messaging and any focus groups or interviews already completed by or for the institution.

The ARCC will work with the client team to establish the campaign parameters, including the production and content creation needs for each of their desired engagement opportunities and events. The teams will collaborate to develop creative concepts and show flows for the campaign programming, communication, and events.

While we specialize in events, our expertise extends far beyond the stage. The ARCC team has the expertise to craft compelling storytelling strategies across multiple mediums—video, social media, written content, and live experiences—to engage the institution's devoted community on an intellectual and emotional level.

Our approach is more than marketing; it’s about inspiring action and deepening connections with supporters.

From developing messaging that resonates to producing creative content that brings a campaign to life, we will handle every aspect of storytelling with precision and care. Whether it’s crafting a social media campaign, producing an anthem video, or designing an immersive event experience, our team will take on both the creative and administrative heavy lifting—allowing the the client team to focus on their important daily responsibilities. All we need is an introduction to the voices you want to highlight, and we take it from there, ensuring those voices are heard in a way that is authentic to the institution and the focus of the campaign.

Throughout Phase One, the ARCC team will develop the specific concepts of the campaign by creating a plan that integrates a variety of components—including experiential elements, video, live speakers, and graphic and written elements—establishing an informative, engaging, and interactive celebration of this milestone moment for the institution. These plans will reflect and build upon their beloved brand, deepening the connection to the institution. They will strengthen the shared identity while clearly communicating the campaign’s theme, priorities, and goals—ultimately inspiring the audience to take action.

At the end of Phase One, the ARCC team will present imaginative and unique campaign plans to the client team to ensure a mutually agreed upon direction for developing campaign content. Following any feedback and revisions, the campaign plans will be finalized and approved.

Through this agreement of the campaign plans, the ARCC team alongside the UNM team can establish an agreed-upon investment for the remainder of the campaign and implementation (Phase Two). Any staffing needs from client will be determined (such as a point of contact), the scope of work for ARCC will be fully defined, and a full schedule and production strategy for the campaign will be created.
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At the conclusion of Phase One, the client will receive an Event Plan and Show Outline (EPSO)—a comprehensive blueprint and investment that guides the design, development, and execution of all elements in Phase Two.

PRODUCE AND EXECUTE THE CAMPAIGN

During Phase Two, ARCC will develop, write, and produce campaign content as approved in Phase One. In order to move seamlessly into production, the ARCC team will coordinate regular communication with the client team. 

The ARCC believes that true emotional impact and meaningful content comes from utilizing the voices of those individuals who will most directly realize the immediate impact of the campaign, including students, faculty, patients and their families, alums, donors, fans, and friends.

In order to produce the appropriate and compelling content, ARCC will provide guidance to the client in crafting messaging and selecting individual stories to feature. Personal stories from the institution's community can be showcased through editorial features, social media posts, short videos, custom graphics, interactive experiences like live-streamed events, press kits, and community engagement, encouraging support and pride.

Whether we’re crafting event remarks, editing interview footage, or producing a campaign anthem video, we ensure that every final product not only advances the strategic goals of the campaign, but also captures and reflects the heart of the institution.
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Our interviews are conducted in a relaxed, conversational manner to encourage genuine storytelling that reveals personal connections and inspires action.

More than just an interview, our team will capture the stories and history of the institution, using video as a stewardship tool to create deeper buy-in and strengthen ambassadors for your campaign.

Graphic and visual imagery are designed to reinforce key messaging while also generating excitement and deepening audience engagement. Across all mediums, we carefully shape creative and performance elements to elicit specific emotional responses, ensuring that each touchpoint—spoken, written, or visual—moves audiences seamlessly through an immersive and meaningful experience. By weaving together these storytelling elements, we don’t just inform—we create lasting emotional connections that drive engagement, inspire action, and instill pride in being part of the institution and its community.

As the creative elements are developed, ARCC will conduct regular virtual or in-person meetings with the client to ensure efficient and effective production. This consistent communication allows both teams to raise and address any concerns that arise in a timely manner and maintain current programming plans as production progresses.

Completing Phase Two also encompasses executing the event. The ARCC team has extensive experience in full event production and deeply understands and respects the careful consideration required while working with high-level leadership, donors, and constituents important to your success. 

The ARCC team has the expertise required to manage and coordinate all load-in and set-up of technical components, staging, lighting, and audio/visual equipment. ARCC will work with the client team to coordinate rehearsals for each performer, speaker, and individual featured in the event. In addition, ARCC will provide the consultation and coordination of additional vendors as agreed upon in Phase One and Phase Two.