What is the ARC Collaborative?

At The ARC Collaborative (ARCC), we believe in the power of storytelling and immersive experiences to inspire action. Our mission is to enhance and bring to life our clients' visions by crafting transformative experiences that move audiences—whether that’s inspiring philanthropic support or creating unparalleled engagement within an institution or organization. Like an electrical arc—a powerful discharge that bridges gaps and generates new energy—ARCC ignites opportunities at the intersection of event productionvideo storytellingstrategic languageimmersive design, and cutting-edge technology to deliver high-impact solutions that drive connection, commitment, and lasting impact.

The ARCC may be newly independent, but our roots run deep. Emerging from Advancement Resources (recently acquired by Huron), a globally recognized leader in driving breakthrough thinking in philanthropy, we bring decades of expertise in donor motivation and engagement strategy. Our team has over 50 years of combined experience in event design, creative content production, and media execution, making us experts in crafting events and campaigns that don’t just leave an impression—they drive real change. More than a service provider, we become a valued extension of our clients’ teams, collaborating to bring bold ideas to life and forge lasting connections between institutions and their most loyal supporters and stakeholders.

Meet the Team

  • Seth Friedman

    Partner/President

  • Ron Rausch

    Managing Partner

  • Morgan Johnson

    Executive Producer, Video Production

  • Allison Arendt

    Executive Producer, Event Production

  • Ann Franzenburg

    Senior Creative Content Writer

  • Kim Klein

    Office Manager

Our Work